Part 3 · Operate
Reels
A reel script in your voice, and the clips to cut it from, drawn one shot at a time.
01What it is
Content has a Reels view. It writes a reel script from what you sell and what changed this week, and on paid plans it draws the clips for that script with Google's video model: one vertical clip per shot, at most MAX_SHOTS, with the words for each shot kept beside its clip rather than drawn into it.
02Why it exists
A reel is the format founders skip most, because it needs footage. The script was never the hard part; the shots were.
The clips carry no words because a video model misspells exactly as an image model does, and a misspelled word cannot be fixed in a rendered frame. The words go on in Instagram's or TikTok's own editor, which sets text, music and timing better than a server render would, and keeps a person on every reel that goes out.
03How to use it
- 01Open Content, then Reels, and press Write a reel script.
- 02Press Make the clips. The cost at most is shown before you press it.
- 03Leave the page open or come back: each clip appears as it finishes.
- 04Download the clips in order, start a reel in Instagram or TikTok, add them, and set each shot's words on screen.
04What good looks like
- You give it
- A script with a two-second hook and three shots, for a venture with a brand kit.
- You get
- Four clips, each with its words listed under it, in the brand's light and colour where it fits, at a cost known before starting.
- Why
- The shot list asks for what the camera sees and keeps the words apart, and the price is the seconds asked for times the per-second rate.
Derived from the rules in the code
05What weak looks like, and what it costs
- You give it
- A shot the video model will not draw.
- You get
- That clip is marked failed with Google's reason, and the others still arrive.
- Why
- Each clip is its own job, so one refusal does not take the reel down with it.
Derived from the rules in the code