How to get go-to-market done, compared honestly

Three ways founders get the work done, and the products people shortlist. Each page says where the other option is the better pick.

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Where we lose, stated
Every competitor claim sourced and dated
No invented numbers

The short version

There are four ways to get go-to-market done: hire someone, pay an agency, do it yourself, or run AI agents that you approve. Each page below sets InstinctGTM against one of them, including where it is the wrong choice, and the product pages compare named tools with every claim sourced and dated.

By how the work gets done

Your first GTM hire, or AI agents firstA good hire brings judgment, relationships and a voice in the room. AI agents bring a plan this week and a test on every channel. Here is where each one wins.
A GTM agency, or AI agents you approveAn agency brings people who have run campaigns before. The agents bring a plan with fixed success bars and a report that shows every result, including the misses.
Doing your own GTM, or AI agentsDoing it yourself keeps every decision with the person who knows the buyers best. The cost is the hours, and the weeks when building wins and nothing goes out.
Hire a marketer, buy a stack, or buy one toolShould a solo founder hire a marketer or buy tools?

By product

Every claim about another product links to that product’s own page and the date it was read.

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How to get go-to-market done, compared honestly

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