It turns what you ship into content in your voice, and watches the accounts you want for the hire, the stack change or the pricing move that makes your product relevant this week.
The short version
For a B2B SaaS team, InstinctGTM does two things. It turns what you ship into posts in your voice, because a release is the most specific thing you have to say. And it watches the accounts you want for the changes that make your product relevant: a hire for the role you serve, a tool added to or dropped from their stack, a pricing or docs change. The trial or demo invitation then arrives with a dated reason, and you approve every one.
Questions people ask
Who buys and what makes them buy now, where they read, and what you say when they are ready. The first is your knowledge. The second and third are where it helps: presence on the channels your buyers read, and timing on the accounts that just changed.
Tell it what shipped. It writes the update for each channel as a story about the problem it solves, in your voice, rather than as release notes.
When it is about the account. A message citing the analytics tool they just dropped, or the platform engineer they just hired, is worth sending. A message to everyone using a category of software is not. It writes the first kind.
Where it stops
Job postings, leadership changes, funding, product launches, pricing page changes, docs changes and the tools in their public stack. Each is stored with its date and link.
You choose the companies it watches. It is built for selling to companies with budget, and weighs changes that bring money and an owner for the problem above the rest.
Yes. Each account read lists the changes behind it with dates and links, which is the brief a seller needs before a call. Sending stays with the person who approves it.
Paste your site. In one sitting you have drafts in your voice and the accounts where something moved.