Part 4 · Play
Reinvesting the first revenue
Which paid capability to turn on first, and why that order.
Who this is for
You have a paying client and some budget. You are about to spend it in the wrong place.
Before you start
- Revenue. Free channels running for at least a month.
How long
Staged over two or three months.
The sequence
- 01
Turn on sending first. Outreach from your own mailbox is the highest-return paid capability, and it is the cheapest.
/pricing5 minutes
You should see: A monthly action allowance and one sending identity.
- 02
Raise the watchlist next. More watched companies means more chances of several signals landing together.
/venture?step=watchlist30 minutes
- 03
Add person intel search after that. It is the most expensive thing per person and it changes what a first line can say.
/settings10 minutes
- 04
Only then consider ads, and only once the learning screen shows which message works organically.
/learning, then /venture?step=channels20 minutes
You should see: A message with a known conversation rate before you pay for impressions.
You are done when
- Sending is on and inside its caps.
- The watchlist has grown without dropping its qualification bar.
- You have not bought ads for a message you have not tested.
The commonest way this fails
You buy ads first, because ads feel like the thing money is for. Paid distribution of a message you have not tested organically buys impressions for something that does not convert.