Part 2 · Set up
Choosing channels
Turn on everything free. The cost label on each one is the whole decision.
01What it is
Which surfaces the product writes for. Each channel carries a cost label, a publishing method and its own contract.
02Why it exists
Content channels have no meaningful ceiling. Generating a post costs a model call and publishing costs nothing, so the reason to leave a free channel off is that you would be embarrassed to appear on it.
The channels that cost something are a different decision, and the label says which is which. "Free" means nothing leaves your account. "Free, needs your mailbox" means no money but a real setup step. "Needs a subscription" means money.
03How to use it
- 01Turn on every free channel during setup. You can switch one off after seeing its output.
- 02Read the note on each channel before turning it on. Some publish through an API and some produce copy-ready output.
- 03Leave paid channels off until organic is producing conversations.
- 04Check the learning screen after a month and switch off what produces nothing.
04What good looks like
- You give it
- Eight free channels on, both ad channels off, in week one.
- You get
- Enough output to see which channels suit your voice, at no cost, before any budget decision.
- Why
- Free channels have no downside except your own attention on the review queue.
Derived from the rules in the code
05What weak looks like, and what it costs
- You give it
- Two channels on, chosen because they are the ones the founder already uses.
- You get
- Presence on two surfaces and no evidence about the other eighteen. The allocator has nothing to compare.
- Why
- Per-channel learning needs results from more than one channel before it can rank anything.
Derived from the rules in the code