Everything you need to make content about InstinctGTM.
The InstinctGTM creator kit holds descriptions you can paste, facts you can quote with their sources, the claims you must never make, how to disclose your commission, and content ideas that show the product working. Logos and colors are in the brand kit.
Your link, on any page
instinctgtm.com/pricing?via=yourname
Descriptions
How do I describe it?
Paste these as they are, or rewrite them in your own words. The facts inside them are the part to keep.
One line
InstinctGTM is AI go-to-market for founders doing their own distribution. It writes your posts for every channel in your voice, tells you which companies just changed, and waits for your approval before anything goes out.
One paragraph
InstinctGTM runs go-to-market for founders who do their own distribution. Give it your site and it learns what you sell, who buys it and how you write. Then it drafts posts for every channel you run, watches the companies you sell to, and tells you which one changed and who now owns the problem, with the dated source behind it. Nothing sends or publishes until you approve it. There is a free plan that drafts 10 posts a month and shows 3 accounts, with no card.
The disclosure line
I earn a commission if you sign up through my link.
Facts
Which facts can I quote?
Each one links to the page that proves it, so a reader who checks finds the same thing you said.
A person approves every message and every post, on every plan.
instinctgtm.com/docs/why-you-approvePlans: Free at $0, Founder at $149, Growth at $399 and Operator at $999 a month.
instinctgtm.com/pricingThe free plan drafts 10 posts a month and shows 3 accounts with their evidence. It cannot send outreach.
instinctgtm.com/pricingOutreach goes from the founder's own Gmail or Outlook mailbox.
instinctgtm.com/docs/connecting-a-mailboxEvery claim about a company traces to a stored source with a URL and a date.
instinctgtm.com/docs/grounding-and-evidenceThe browser companion reads and prepares. It never clicks or sends from your logged-in accounts.
instinctgtm.com/docs/the-sidecar
Claims
What must I never claim?
These are the things the product does not do. A creator who says it does is removed from the program, because the reader who believes it is the one who cancels.
| Never say | Say this instead |
|---|---|
| That it sends messages or publishes posts on its own. | A person approves every message and every post, on every plan. |
| That it is a robot sales rep, a contact database, or a list of names to buy. | It writes your content and tells you which companies changed, with the source. |
| That it logs into LinkedIn or any other account and acts for you. | The browser companion reads and prepares. It never clicks for you. |
| Any result you cannot show: meetings, revenue, replies or followers. | Show what it produced for you, and say it was your result. |
| That it tracks who visits a website or what people browse. | It reads public changes at companies, like a new hire or a funding round, with the date. |
| A price, discount or plan that is not on the pricing page. | Link to the pricing page, which carries the date it last changed. |
| That you work for us, or that we approved your content. | Say you are a creator who earns a commission. |
Disclosure
How do I disclose my commission?
The FTC Endorsement Guides say a disclosure should be clear, close to the recommendation, and visible without clicking "more". We hold every creator to that, in every country.
FTC, "Endorsement Guides: What People Are Asking" · read on
- Start the post with "Ad:" or put "#ad" in the first line, above any "see more" cut. Not buried in a pile of hashtags at the end.
- Say it out loud near the start and show it on screen. On YouTube, also tick the paid promotion box.
- Put the disclosure line beside the link, not in a footer.
- Say it when you mention the link, every time you mention it.
Ideas
What should I make?
Show the product doing work on a real product. Every idea here can be made on a free account.
Video or thread
Run your own plan, live
Paste your own site into the free plan and read the result out loud, including what it got wrong.
Carousel or post
One idea, every channel
Take one idea and put the post it writes for each channel side by side. Point out what changed between them.
Video series
A week of approvals
Record your approval queue for a week: what you approved, what you edited and what you threw out.
Video or newsletter
Read one company timeline
Pick an account it surfaced and walk through the dated evidence behind it, source by source.
Article or video
The honest review
What it does well, what it will not do, and who should not buy it. The pricing page and the handbook put every limit in writing.
Post
Your stack, before and after
The tools and hours your go-to-market took before, and what it takes now. Your own numbers only.
Your link
How do I build my link?
Your handle works on any page of the site. Point it at the page your content is about.
instinctgtm.com/?via=yournameinstinctgtm.com/pricing?via=yournameinstinctgtm.com/tools/ai-visibility?via=yournameinstinctgtm.com/best?via=yourname
Get paid for a year on every founder you send.
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