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Founder-led marketing, without the second job.

You know your buyer better than any hire would. It turns that into posts, timing and messages every week, and asks you only to approve.

  • Set up in one sitting
  • Your voice, not a template
  • You approve everything
How it runs
  1. 1Paste your site and a few things you wrote
  2. 2Correct what it inferred, once
  3. 3Posts and accounts arrive the same day
  4. 4Approve each morning from Today

The short version

Founder-led marketing works because the founder knows the buyer, and fails because the founder has a company to run. InstinctGTM learns your business once, then writes for every channel in your voice, watches the companies you want for the moment they change, and drafts the messages. Your part is approving, which takes minutes a day.

Questions people ask

What does founder-led marketing mean?

The founder is the voice of the company: the posts, the point of view and the first conversations come from the person who built it. Buyers trust it because it is specific, and it stays specific only while the founder keeps doing it.

How do I run it in a few hours a week?

Move the writing off your plate and keep the judgement. It drafts the week from your business and your market, in your voice, and you spend the time deciding what goes out. Today shows what it did, what came back and what waits on you.

What does it need from me?

Your site, a few things you wrote yourself, the claims you never make and anyone you never contact. Everything else it infers and shows you to correct. Your logo and colours can come later, with your brand rules.

When should I hire a marketer instead?

When distribution is the job, not a task. A marketer brings judgement about channels and budget that this does not replace. Many founders run this until the first hire, then hand that person a voice profile and a scoreboard instead of a blank page.

Where it stops

What it does not do

  • It does not replace your judgement. Every post and message waits for you.
  • Only LinkedIn publishes from here; the other channels arrive copy-ready.
  • It will not make you sound like somebody else, however popular they are.

More questions

See it on your own business, before you pay.

Paste your site. In one sitting you have drafts in your voice and the accounts where something moved.