The content engine

The pipeline that turns one idea into an artifact per channel, checks each one against four layers, and puts what survives in front of you. It runs continuously and needs nothing from you except review.

Writing for eight channels by hand is a full-time job, and writing eight versions of the same post is worse than writing one. The engine does the fan-out and the checking so your attention goes to judgement rather than production.

The four checking layers exist because a single check misses a different failure each time. Length rules cannot tell whether something sounds like you. A voice judge cannot tell whether it makes a claim you are not allowed to make.

1. 01Open the Content screen. Work is grouped by what it needs from you rather than by channel.
2. 02Read the drafts waiting on you first. Everything else is either in progress or finished.
3. 03Reject with a reason when something misses. The revision loop rewrites against the reason.
4. 04Check the rejected pile occasionally. A pattern there tells you something about your context or brand rules.

• The slop gate
• The revision loop
• Schema contracts