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Part 3 · Operate

Audience

The watchlist as a board, grouped by what you would do about each company.

01What it is

Every watched company, grouped by what the evidence says you should do rather than alphabetically.

02Why it exists

A list of company names sorted by date tells you nothing. Grouping by what you would do turns the same rows into a queue.

Shape comes first: how many are being watched, how many are close, how many are quiet. Then the groups.

03How to use it

  1. 01Read the shape line before the groups.
  2. 02Work the open windows first.
  3. 03Look at the quiet group occasionally. A company that has been silent for months may not belong on the list.

04What good looks like

You give it
60 watched companies, three with open windows.
You get
A board with three companies to act on and the rest grouped by state.
Why
Grouping is by inferred state rather than by name.

Example data, from the demo workspace

05What weak looks like, and what it costs

You give it
500 companies added from a list, few matching the context.
You get
A board full of companies you would not sell to.
Why
The collectors do not know your qualification bar. The list you gave them is the only expression of it.

Derived from the rules in the code

06Read next

Audience · InstinctGTM