Presence and precision

Presence puts you in front of buyers continuously, in your own voice, on every channel that costs nothing. Precision watches named companies for change and tells you when several things shift at once.

Run them separately and each one underperforms in a way that looks like the product failing.

Presence alone builds an audience that nobody ever asks to buy. You post for six months, people know your name, and none of them are in a buying conversation with you. Precision alone reaches the right person at the right moment as a complete stranger, which is the position every cold email is sent from.

Together they compound. A message to somebody who has seen three of your posts opens differently from the same message to somebody who has not, and the difference is not persuasion. It is recognition.

1. 01Treat presence as the default state. Every content channel runs unless you switch it off.
2. 02Treat precision as episodic. It fires when the evidence says something changed, and it stays quiet otherwise.
3. 03When a read fires on a company, check whether that company has seen you. The Conversations screen shows what has already happened with each person.
4. 04Judge them on different numbers. Presence is judged on conversations started, precision on hit rate.

• What this is
• Why timing decides the outcome
• The content engine