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Part 3 · Operate

Sending and deliverability

Twelve checks in one transaction before anything leaves. Any one of them stops it.

01What it is

Every send passes a single gate that checks suppression, exclusions, caps, identity health, autonomy, budget, plan, pause state and verification, all in one transaction.

02Why it exists

Sending is the one action with a blast radius you cannot recall. A message to a suppressed address is a complaint, and a burst to one domain is a reputation problem that takes months to undo.

Checking these separately would let a race through the gap between two of them. One transaction means the answer cannot change between checks.

03How to use it

  1. 01Connect a mailbox with real sending history.
  2. 02Watch the health indicator during the first fortnight.
  3. 03Use the global pause when something looks wrong. It takes effect immediately at every stage.
  4. 04Read the refusal reason when a send is blocked. It names the specific condition.

04What good looks like

You give it
A healthy identity, an address verified recently, one send to a domain today.
You get
Allowed, with the verification source recorded on the send.
Why
Every condition passes and the verification provenance is stored for attribution.

Derived from the rules in the code

05What weak looks like, and what it costs

You give it
A second send to the same company domain on the same day.
You get
Refused with domain_daily_cap.
Why
The per-domain daily cap is one. Two people at one company on one day reads as a campaign to their mail server.

Derived from the rules in the code

06Read next

Sending and deliverability · InstinctGTM