Part 5 · Reference
Channels
Every channel with its cost, its delivery method and its constraints.
01What it is
Every channel, each with a cost label, whether an API publishes it, and the note explaining what running it involves.
02Why it exists
Every channel in the interface carries its cost label, and that only holds if one place is the answer. This is that place, and the interface reads the same source.
03How to use it
- 01Read the cost label first. It is the whole decision for a free channel.
- 02Read "publishes" second. It tells you whether you post it or an API does.
- 03Read the note before turning one on. Some have prerequisites that bite late.
04What good looks like
- You give it
- Turning on every channel labelled free.
- You get
- Content on eight or more surfaces at no cost beyond review time.
- Why
- Free means no subscription and no per-call charge.
Derived from the rules in the code
05What weak looks like, and what it costs
- You give it
- Turning on Instagram with a personal account.
- You get
- Publishing fails, because a personal account has no publishing API at all.
- Why
- Instagram needs a Professional account linked to a Facebook Page, which the note states before the connect button.
Derived from the rules in the code
06Read next
Signal collectors
Public sources read for change at watched companies. Reliability multiplies into scoring, so a low-reliability source needs corroboration to move anything.
| Name | Value | What it does |
|---|---|---|
| funding | 0.95 | Funding announcements · funding |
| product_launch | 0.9 | Changelog and releases · product |
| job_postings | 0.85 | Job postings · hiring |
| pricing_page | 0.8 | Pricing page · pricing |
| docs_diff | 0.8 | Docs and trust pages · docs |
| public_posts | 0.75 | Public posts · content |
| exec_change | 0.7 | Leadership changes · people |
| tech_stack | 0.55 | Tech stack · tech |
| site_diff | 0.45 | Homepage diff · site |
Channels
Every channel with its cost and how it delivers. "Publishes" means an official API posts it; otherwise the output is copy-ready and you post it.
| Name | Value | What it does |
|---|---|---|
| Free · publishes | Posts to your own profile through the official API. Self-serve, no approval, no cost. | |
| X | Free · copy-ready | Copy-ready output. The posting tier is paid, so we do not pretend otherwise. |
| Free · copy-ready | Copy-ready carousels and captions for now. Connecting a Professional account, linked to a Facebook Page, reads the comments on your own posts so the replies can be drafted. | |
| Free · copy-ready | Copy-ready output for a page. | |
| TikTok | Free · copy-ready | Copy-ready scripts for now. Connecting your account is ready; sending a finished video to your TikTok inbox needs video rendering, which is not switched on yet. |
| YouTube | Free · copy-ready | Scripts and descriptions, long and short form. |
| Free · copy-ready | Pin copy and board structure. Worth it in a few markets and nothing in most. | |
| Blog and SEO | Free · copy-ready | Long-form drafts against the terms your buyers actually search. |
| Newsletter | Free · copy-ready | Issue drafts from what you published elsewhere that week. |
| Communities | Free · copy-ready | Watches for buying-intent questions where an API permits it. Never behind a login. |
| Directories | Free · copy-ready | Listing copy per directory, a submission checklist, and status tracking. |
| Podcasts | Free · copy-ready | Finds shows your buyers listen to, ranks by fit, drafts the pitch. |
| Events | Free · copy-ready | Which events your market is at, who is likely there, and what to say. |
| Webinars | Free · copy-ready | Outline, promotion copy, and follow-up. |
| Lead magnets | Free · copy-ready | The asset and the landing copy, built from what you already know. |
| Partnerships | Free · copy-ready | Creators your audience already follows, ranked by overlap, with the outreach drafted. |
| Cold email | Free, needs your mailbox · publishes | Sends from your own mailbox, inside your caps, after you approve each one. |
| LinkedIn outreach | Free · copy-ready | Prepared, never sent for you. The extension observes; it does not act. |
| Meta ads | Needs a subscription · publishes | Only ever promotes a post that already worked organically. |
| Threads | Free · publishes | Posts and replies through the official Threads API, from the account you connect. |
| Bluesky | Free · publishes | Posts through the open AT Protocol with an app password you create. No review, works the moment you connect. |
| Mastodon | Free · publishes | Posts to your account on whichever server you use, through its own API. |
| Google ads | Needs a subscription · publishes | Budget caps are server-enforced here as well as at the platform. |