Part 3 · Operate
Who you want to reach
Describe who you want to reach in one sentence; it is read into parts you change and confirm, and watching, lookalikes, community search and fit scores use it.
01What it is
One box, Describe who you want to reach, on What we know (and on onboarding, and on Accounts while venture memory is off). Read it turns the sentence into chips: roles, seniority, business model, industries, company size, regions, the changes that mean now is the moment, and who to leave out. You remove, add or toggle chips, then Confirm. Nothing is saved before Confirm, and every confirmation is a new version; an old one never changes.
02Why it exists
You already know who buys. Typing it into a dozen filters is the part that wastes the time, and each screen asking again is how the filters drift apart. One sentence, read once and confirmed once, keeps the companies we watch, the lookalikes we suggest, the communities we search and the fit score on a person all reading the same answer.
The reading is a proposal. A model reads the sentence where one is available and a plain word-by-word reader where it is not, and either can be wrong, so the chips are shown before anything is kept and you correct them. With venture memory on, the confirmation is a memory change like any other: it shows in Buyers, a member's press waits for the owner, and forgetting it stops every reader at once.
03How to use it
- 01Plain-language targeting waits behind the plain_targeting flag. Once it is on for your account, open What we know, or the ask step of onboarding.
- 02Write one sentence, for example: Heads of growth at B2B SaaS companies with 20 to 200 people in the US and UK who just raised a Series A.
- 03Press Read it. Remove a chip with its cross, type one into a part and press Enter, and toggle seniority, size and the moments you care about.
- 04Press Confirm. The card shows the version in use and the sentence it now reads as. A member’s confirmation waits in What we know for the workspace owner.
- 05To change it, write a new sentence or change the chips and confirm again. The earlier version is kept.
04What good looks like
- You give it
- Heads of growth at B2B SaaS companies with 11 to 200 people in the US and UK that just raised, read with no model key.
- You get
- Chips: Heads of growth; B2B SaaS; 11 to 50 and 51 to 200 people; US, UK; Just raised. The card reads it back as “Heads of growth at B2B SaaS companies with 11 to 200 people in the US and UK that just raised.”
- Why
- The plain reader takes regions only as written in capitals, so “talk to us” is never read as a country, and the sentence back is built only from the chips.
Derived from the rules in the code
05What weak looks like, and what it costs
- You give it
- People who want to talk to us about it
- You get
- No chips worth confirming: no role, no company, no region. Confirm is refused until there is at least one part.
- Why
- A sentence that names nobody gives nothing to watch, and an empty confirmation would replace a useful one.
Derived from the rules in the code