Posting and scheduling

The Posts screen is where your own posts are written, scheduled and sent: a calendar by month or week, a queue that fills your weekly posting times, your drafts, what went out, and the accounts it goes through. The composer writes one post for every network you pick, each with its own version, counter, thread and first comment.

Writing a post is the easy part. Putting the same thought on four networks, each with its own limit and habits, and remembering to send each at the right time, is the part that stops a founder posting at all.

So a post is written once and shaped per network, the limits are counted the way each network counts them, and the sending happens on its own. The assistant helps with your words rather than replacing them: it keeps your facts, adds none, and can be stopped mid-sentence.

1. 01Press New post. Pick the networks it is for; each one gets its own tab starting from what you write.
2. 02Write it, or open Write with AI and say what it is about. Suggest angles gives you several arguments to pick from first.
3. 03Paste a link into Write with AI instead, and it reads the page and writes the post from it, with the link added after.
4. 04Open a network tab to change that version only: shorten it for X, turn it into a thread, add a first comment for LinkedIn, or ask for hashtags to pick from.
5. 05Press Three variations for three rewrites of what is there to pick from: a new first line, a different angle, a different shape. Templates you saved, or made on What worked, sit above your saved text, ready to insert and fill.
6. 06On the Instagram or Facebook tab, switch Post as to Story to send one image or video as a story instead of a feed post.
7. 07Under Images and video, Make an image in the style and quality you pick, with Made for your venture on to set it in your business's world, or press Change under a picture and say what to change.
8. 08Read the checks on the right. A red one stops it going out; the rest is advice you can ignore.
9. 09Press Add to queue for the next open posting time, pick a time and press Schedule, or Post now.
10. 10Drag a post on the calendar to move it, and narrow it to one network with the filter above it. A post that needs you shows on the Queue tab with what to do.
11. 11Switch the calendar to Grid to see your Instagram profile as it will look once what is scheduled goes out, and drag one scheduled post onto another to swap their times.
12. 12Drag a draft from the tray beside the calendar onto a day to schedule it at that day’s first posting time, or onto an hour in the week view. Dropping it is the approval, as pressing Schedule is.
13. 13Keep ideas in Drafts as one line each, and write them later with the assistant.
14. 14Once enough posts have gone out, the Queue tab shows which of your own posting times did best, and adds one with a press.
15. 15Bring in a month of posts from a spreadsheet with Import, under Drafts. Every row is checked before anything is saved.
16. 16Add your blog feed under Drafts, and each new article arrives as a draft for the networks you picked, ready to read and schedule.

• Connecting social accounts
• The content engine
• The slop gate