Video outreach

The system decides who is worth an hour of your time, generates a brief you can record from without researching first, and tracks the lane against its real cost in minutes.

A short video referencing something real about somebody's business converts interest into a call better than almost anything else available to a founder. It also costs a real hour, which is why the decision about who gets one matters more than the recording does.

The rule the lane depends on is the refusal. If there is nothing specific to say, no video is recommended. A generic personal video is worse than no contact: it burns the prospect and the founder's hour together, and it is obviously generic from the first ten seconds, which makes it worse than a good email would have been.

The follow-up triggering on the view rather than on a timer is the other load-bearing choice. Somebody watching a video made for them is a strong buying signal, and a two-day-later timer ignores it.

1. 01Set the venture template once: what a good video covers for what you sell, how long, how to open and end.
2. 02Read the recommendations. Each carries the specific thing worth showing and the dated evidence under it.
3. 03Read the refusals too. They say why somebody was skipped, so you do not assume they were missed.
4. 04Record, mark it sent, and mark the view when the hosting service reports one or you see it yourself.
5. 05Watch minutes per call. If forty minutes of recording produces one call, that is the number to decide on.

• Partners and clusters
• The warm network
• Triage and synthesis