It turns the decisions on your projects into posts in your voice, and watches the companies you would like to build for, so the note goes out in the week they hire a head of product or announce something new.
The short version
For a product studio, InstinctGTM keeps the pipeline full while the team is heads down on a build. It turns the decisions on your projects into posts in your voice, because people buying a build want to see how you think about product. It watches the companies you would like to work with for the change that makes them need one: a new head of product, a funding round, a new line announced. It drafts a note that names the change, and keeps past clients and partners in touch. You approve every post and every message.
An example plan
For a product studio that designs and builds software for B2B companies, with one goal: line up the next build before the current one ships.
01LinkedIn presence
30-day clockStarts in week 1
People who buy a build want to see how you think about product, and notes from real projects in your voice show it.
How this channel runs02Account watching
30-day clockStarts in week 1
A company that just raised, hired a head of product or announced a new line often needs a build at once.
How this channel runs03Warm network
30-day clockStarts in weeks 2 to 3
Past clients and the people they work with are the shortest path to the next project.
04Referral partners
90-day clockStarts in weeks 2 to 3
Agencies and consultants who do not build software can send you the work they cannot take.
Questions people ask
Through past clients, through partners who do not build, and through being known for how they think. All three stall during a big build. It keeps them going in the background: posts from your projects, a note to past clients at the right pace, and introductions to partners whose clients need builds.
A new head of product or engineering, a funding round, a new product line announced, or a job post for a role a studio usually fills. Each change is stored with its date and link, and you choose which companies it watches.
It writes only from what you give it and what is public. You decide what goes into it, you approve every post, and a venture can carry words and claims it must never use.
Where it stops
Each venture has one voice. A founder posting under their own name can run their own venture beside the studio’s, and the two are kept apart.
Yes. Run the studio and the product as two ventures, each with its own buyers, voice and channels.
The ones you would most like as clients and could name today. It is built for companies with budget, and weighs changes that bring money and an owner for the problem above the rest.
Paste your site. In one sitting you have drafts in your voice and the accounts where something moved.