How the product works, how to set it up well, and the sequences that turn it into customers. Written to be useful whether or not you use it.
The five parts
What this product believes about winning customers, and why it is built the way it is. Read this once and the rest explains itself.
6 pages, listed on the left
Every setup screen, in order, with what a good answer looks like and what a weak one costs you. Most of the quality you will ever get is decided here.
10 pages, listed on the left
Every screen and every capability. What it shows you, what to do with it, and what to do when it shows you nothing.
36 pages, listed on the left
Sequences, not features. Each one starts from a specific situation and ends at a specific result.
11 plays, listed on the left
Every setting, threshold, limit, state and constraint. Read out of the code at build time, so it cannot drift.
8 pages, listed on the left