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Part 3 · Operate

Reading a buying window

What the timeline shows, what confidence means, and how to disagree with it.

01What it is

A read is a conclusion about a company with a dated spine of the events behind it, a confidence number and a verdict. The timeline is the signature surface of the product.

02Why it exists

A conclusion you cannot check is a guess with a number on it. The spine exists so you can look at the three things that happened and decide whether you agree.

Confidence is always a number and never an adjective. "High confidence" hides the difference between 0.62 and 0.94, and those are different decisions.

03How to use it

  1. 01Read the spine top to bottom before the verdict.
  2. 02Check the dates. A window built on something from four months ago is weaker than the number suggests.
  3. 03Open the sources. Every node links to where it came from.
  4. 04Disagree in the interface when you disagree. Silence teaches nothing.

04What good looks like

You give it
A window with three dated nodes, two of them load-bearing, at confidence 0.78.
You get
You can see the hiring, the pricing change and the funding, with dates, and judge the conclusion.
Why
Load-bearing nodes are marked, so you can see which events actually carried the verdict.

Example data, from the demo workspace

05What weak looks like, and what it costs

You give it
A window you disagree with, closed without a response.
You get
The same pattern fires again next month.
Why
Negative outcomes feed allocation, and a read nobody marked produced no signal either way.

Derived from the rules in the code

06Read next

Reading a buying window · InstinctGTM