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Part 2 · Set up

Starting your AI GTM team

Four steps from yes to a GTM plan: your business read back, your voice, your rules, and the plan itself.

01What it is

The screen where you start a team of AI agents for one venture. It reads your site back to you as short cards, takes your voice and your rules, then has Atlas, the strategist agent, write a go-to-market plan you approve channel by channel. Every member of the team is an AI agent, not a person.

02Why it exists

A plan is only as good as what it was written from. A read of your website is a guess, so every card says "We guessed this" until you confirm it or change it, and only confirmed answers are treated as yours. The difference matters downstream: a confirmed deal size and region decide which learnings apply to you, and a confirmed buyer is what the plan's situation names.

Proof is asked for outright because the plan is not allowed to invent any. With none confirmed, the plan cites no customer, number or logo, and says so. The same goes for the angles that are only honest when something is true: a scarcity line needs a real limit with a number and a date, an offer needs an offer, and a line about competitors looking needs your permission.

Starting the team is always your click. Opening the page reads; it never switches anything on.

03How to use it

  1. 01Hire the team from the "Hire GTM agents" banner on Today, from Settings, or from your own plan’s page. Your plan carries in, so nothing you typed is lost; a plan somebody forwarded to you never does.
  2. 02Read your site, then go through the cards. Confirm what is right and change what is not. A card you change counts as confirmed.
  3. 03Once your venture has a plan, the page says Your business details. Change anything and we will offer a new plan version. A new version is written only when you press for one on the last step.
  4. 04With playbooks on, the same step suggests which playbook your business looks like, with the words from your site that decided it. Start from it, pick another, or choose No playbook (see Playbooks).
  5. 05Add the proof you are allowed to use, or say you have none yet. Fill in "Only if it is true" only when it is.
  6. 06Keep your voice if it is still right, or paste your own writing and strike anything that is not you.
  7. 07Set the budget, the share for pictures and video, your hours, the goal in your own words, and how much the team may do on its own.
  8. 08With goal playbooks on, the same step first asks your main goal for the next ninety days. Pick the closest published goal, or None of these; your own words for the goal still set the target (see Playbooks).
  9. 09Write the plan. The steps you watch are the ones Atlas, the strategist agent, takes; then you approve, change or put off each channel.
  10. 10With usage limits on, a first plan counts against your plan's plans for the period and a rewrite against its rewrites. A pause says why, when it resets, and offers the plans; at the fair-use ceiling it shows the upgrade prompt.

04What good looks like

You give it
You confirm who buys, pick a deal size and add one proof point with its link.
You get
Learnings that apply to that deal size can be retrieved for you, the plan names the buyers you confirmed, and the proof point is the only proof it may cite.
Why
The applies-when matcher reads only confirmed answers, and the truth gate allows proof only from what you confirmed.

Derived from the rules in the code

05What weak looks like, and what it costs

You give it
A scarcity line of "a few spots left" with no number.
You get
The scarcity condition fails, so no learning, channel or angle in the plan may use scarcity.
Why
A limit is only real with a number and a future date. Without them the plan gate rejects any scarcity angle rather than let it reach a draft.

Derived from the rules in the code

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