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Part 2 · Set up

The venture

The container. One thing you sell, isolated from everything else you sell.

01What it is

A venture holds what you sell, who buys it, your voice, your brand rules, your channels and the companies you watch. One workspace can hold several, and they share nothing except anonymous aggregate patterns.

02Why it exists

Generic output is what you get when a system knows nothing specific about you. The venture is where the specifics live, and every downstream decision reads from it.

Isolation matters as much as the content. Running a consultancy and a product from one account without separation means the consultancy's voice bleeds into the product's posts and the product's list of companies you watch appears on the consultancy's brief. Two ventures keep them apart by default.

03How to use it

  1. 01Create one venture per thing you sell to a distinct buyer.
  2. 02Do not create a second venture for a second channel. Channels live inside a venture.
  3. 03Switch ventures with the picker in the top left. Every screen follows the switch.
  4. 04Use Settings to clear a venture and set it up again. What you sell and the watched companies survive that.
  5. 05A new venture starts with every feature your account already has on switched on for it, so no page greets it as off. Turn any of them off on its own page; a venture you already had keeps what you chose.
  6. 06Your first venture comes from the website you gave for your free plan. It is made the moment you ask for the plan, named from your site, and that plan is its first version. There is no step to create it, and skipping every setup step still leaves it working. Venture setup then reads Improve your venture.
  7. 07Ask for a plan for the same website again and it becomes the next version of the same venture. A plan for a different website on a plan that covers one venture asks whether to use that website instead or upgrade; the venture you had is set aside, never deleted.

04What good looks like

You give it
A consultancy and a productised template pack, set up as two ventures with different buyers.
You get
Two voices, two watchlists, two content streams. The learning screen reports each one separately.
Why
Different buyers need different claims and a different register, and one venture cannot hold two of either.

Derived from the rules in the code

05What weak looks like, and what it costs

You give it
One venture covering "consulting and products, we do both".
You get
Content that hedges between two audiences and a voice profile averaged across two registers.
Why
The context is written once and read by everything. A context describing two buyers produces writing aimed at neither.

Derived from the rules in the code

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