Part 2 · Set up
The venture
The container. One thing you sell, isolated from everything else you sell.
01What it is
A venture holds what you sell, who buys it, your voice, your brand rules, your channels and your watchlist. One workspace can hold several, and they share nothing except anonymous aggregate patterns.
02Why it exists
Generic output is what you get when a system knows nothing specific about you. The venture is where the specifics live, and every downstream decision reads from it.
Isolation matters as much as the content. Running a consultancy and a product from one account without separation means the consultancy's voice bleeds into the product's posts and the product's watchlist appears on the consultancy's brief. Two ventures keep them apart by default.
03How to use it
- 01Create one venture per thing you sell to a distinct buyer.
- 02Do not create a second venture for a second channel. Channels live inside a venture.
- 03Switch ventures with the picker in the top left. Every screen follows the switch.
- 04Use Settings to clear a venture and set it up again. What you sell and the watched companies survive that.
04What good looks like
- You give it
- A consultancy and a productised template pack, set up as two ventures with different buyers.
- You get
- Two voices, two watchlists, two content streams. The learning screen reports each one separately.
- Why
- Different buyers need different claims and a different register, and one venture cannot hold two of either.
Derived from the rules in the code
05What weak looks like, and what it costs
- You give it
- One venture covering "consulting and products, we do both".
- You get
- Content that hedges between two audiences and a voice profile averaged across two registers.
- Why
- The context is written once and read by everything. A context describing two buyers produces writing aimed at neither.
Derived from the rules in the code