Formats

A format is an ordered list of beats, such as a question hook, the problem, three steps, proof and a call to action. The writer, the designer and the composer follow the format that has worked best for this venture on that channel, and say which one they used.

A draft that copies whatever shape the model reaches for teaches nothing, because nobody can tell afterwards what made one post land and another not. A named format can be counted: this structure, on this network, beat your median post four times out of six.

So formats are ranked by your own results first. A result is measured: a post's engagement where the network reports it, plus clicks on our tracked links, against the median of your other posts on the same network. A format with no results yet says Untested, whatever its name promises, and never shows a percentage.

Some drafts are kept for trying a promising format with few results yet, so the ranking keeps learning instead of settling on the first thing that worked. Those drafts say Testing a new format. A proof beat is only ever filled with proof you confirmed; with none, the beat is left out and the writer is told never to invent one.

1. 01Formats wait behind the format_presets flag. Once it is on for your account, open Settings, Formats, and turn them on for the venture.
2. 02Set how often a draft tries a new format on the same screen. Lower trusts the ranking more; higher learns faster.
3. 03In the composer, press Choose a format to see the formats for that network, best for you first, each with its label and a made-up company’s example. Write with one and the post records it.
4. 04On a channel of your AI team, Formats for this channel lists what it drafts with, best first, with how often each beat your median post.
5. 05The weekly report adds one line per channel once a format has measured results that week: the best format and how often it won.

• Live answers
• Posting and scheduling
• A channel