You know your buyers. The agents do the hours.
Doing it yourself keeps every decision with the person who knows the buyers best. The cost is the hours, and the weeks when building wins and nothing goes out.
The short version
You know your buyers better than any hire, agency or tool, so doing go-to-market yourself is right while you have the hours. The cost is consistency: the busy weeks are the weeks nothing goes out. InstinctGTM's AI agents do the drafting, scheduling and reporting from your plan, and you keep the judgment by approving every message and post.
Read against the product on 2026-10-13
Side by side
| Doing it yourself | InstinctGTM | |
|---|---|---|
| Time to start | Today, as soon as you find the hours. | A plan the same day you paste your website. Channels start once you approve them. |
| What you get in week one | Whatever you write and send that week. | A written plan, drafts for the channels you approved, and the first sends and posts you sign off. |
| Who decides | You. | You. The agents propose; you approve the plan, its rules, every message and every increase in spend. |
| How results are measured | However you keep track, when you have time to. | Each channel has a success bar and a stop bar, fixed before the test starts. A weekly report traces every sentence to the rows behind it. |
| When something does not work | You notice when you look, and decide what to change. | The test ends at its bar and the channel is stopped or changed. The report puts it first. |
| What you control | Everything, including the hours it takes. | Every message, every post, every channel and the spending ceiling. Nothing goes out without your approval. |
| Cost model | Your hours, and the tools you pay for. | A monthly plan from $99, published on the pricing page. |
Do it yourself if
- You have the hours every week, and distribution is the part of the job you enjoy.
- You are still learning what your buyers respond to, and want every word to be yours.
- You run one channel well already and do not need more.
Use the agents if
- The weeks you are building are the weeks nothing goes out.
- You want several channels tested against a bar, not one channel run on instinct.
- You want to keep the judgment and hand over the drafting, the scheduling and the reporting.
What would this cost you
Your own two numbers. The page works out what those hours cost you a month and sets that beside the plans. Nothing is filled in for you.
Enter your number to see it beside the plans.
Your number stays in your browser. The plan prices come from the pricing page.See every plan
What this replaces
The tools this covers, by kind
Type what you pay for each today. Leave any blank. Nothing you type leaves your browser.
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How the plan works
Paste your website
InstinctGTM reads what you sell and who it is for, and writes a go-to-market plan: the channels worth testing first, what each test measures, and the bar it has to clear.
Approve the channels you want run
Each channel runs as a dated test with a success bar and a stop bar, fixed before the first result comes in. The AI agents draft the work; you approve every message and every post.
Read one report a week
What went out, what came back and what failed, failures first. Every sentence links to the rows it came from. A channel that misses its bar gets stopped or changed, and the report says which.
Questions people ask
Yes, at first. Nobody knows the buyers or the product as well, and the early conversations teach you what to say. The question is whether you can keep it going in the weeks when building takes every hour.
The judgment. You approve the plan and its rules, read and approve every message and post, answer the replies and take the calls. The agents draft, schedule, watch the companies you care about and write the weekly report.
The writer agent learns from posts and emails you wrote yourself, and every draft is checked against a list of the phrases that make writing sound generated. You read each one before it goes out, and you can change or reject it.
That depends on how many channels you run and how long you spend on each now. Put your own hours in the cost check above. The weekly report then shows what went out and what came back, so you can judge it on your own numbers.
You know your buyers. The agents do the hours.
Free. No card. Ready while you wait.