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Be the provider buyers find when they go looking.

It writes the articles that answer what your buyers search for, drafts your directory listings, and posts on the problems you fix, all in your voice and all approved by you.

  • Articles buyers search for
  • Directory listings drafted
  • You approve every word
How it runs
  1. 1It reads your site and what you sell
  2. 2Buyer questions become articles in your voice
  3. 3Directory listings are drafted for you to submit
  4. 4Each channel is kept, changed or stopped on its clock

The short version

For a B2B service with a clear scope and price, such as bookkeeping, IT support or a fixed-price design service, InstinctGTM works on being found. It writes articles that answer the questions buyers type before they look for a provider, drafts the listings for the directories where they compare providers, and posts on LinkedIn about the problems you fix. Each channel runs as a test on a clock, and the plan stops what does not work. You approve every piece before it goes out.

An example plan

Your service has a clear scope and a clear price, and buyers still cannot find it.

For a fixed-price B2B service, such as bookkeeping or IT support for growing firms, with one goal: fill the calendar with buyers who already know what you sell.

  1. 01Blog and search

    90-day clock

    Starts in week 1

    Buyers search for the problem before they look for a provider, and an article that answers it is found for months.

    First week: List the questions buyers type before they find you, and approve the first two articles.

  2. 02Directories

    30-day clock

    Starts in week 1

    Buyers of fixed-price services compare providers in directories, and a listing is free and stays up.

    First week: Approve the listing drafts and submit them where your buyers compare.

    How this channel runs
  3. 03LinkedIn presence

    30-day clock

    Starts in weeks 2 to 3

    The owners who buy from you read LinkedIn, and a post on a problem they recognise brings them to your page.

    First week: Three posts on the problems you fix, approved and scheduled.

    How this channel runs
  4. 04Meta ads

    14-day clock

    Starts in month 2

    With a clear price and scope, a post that already worked, shown to more of the right people, can be bought from at once.

    First week: Pick the post that beat your median and approve the ad and its ceiling. Nothing is spent before that.

An example, from the starting shape the plan uses for this kind of business. Your plan is written from your own site and answers, and you approve every channel and its rules before it starts.

Get my free GTM plan

Questions people ask

How do B2B service businesses get found online?

By answering the questions buyers search before they know who to hire, and by being listed where they compare providers. Both keep working for months once they are up. It drafts both in your voice, and you publish what you approve.

Should a service business run ads?

Only once a post or article has proved that people want it. The plan starts with what costs nothing, and proposes a paid test later, using something that already worked, with a ceiling you approve before anything is spent.

What if one channel does not work?

Every channel runs on a clock with the bar to keep, change or stop it agreed before it starts. When the clock runs out, the numbers decide, and the time goes to what worked.

Where it stops

What it does not do

  • It does not publish to your website; articles are drafted for you to post.
  • It does not submit directory listings for you; it drafts them and counts what is accepted.
  • Nothing is spent on ads without a ceiling you approve.

More questions

See it on your own business, before you pay.

Paste your site. In one sitting you have drafts in your voice and the accounts where something moved.