It writes the articles that answer what your buyers search for, drafts your directory listings, and posts on the problems you fix, all in your voice and all approved by you.
4Each channel is kept, changed or stopped on its clock
The short version
For a B2B service with a clear scope and price, such as bookkeeping, IT support or a fixed-price design service, InstinctGTM works on being found. It writes articles that answer the questions buyers type before they look for a provider, drafts the listings for the directories where they compare providers, and posts on LinkedIn about the problems you fix. Each channel runs as a test on a clock, and the plan stops what does not work. You approve every piece before it goes out.
An example plan
Your service has a clear scope and a clear price, and buyers still cannot find it.
For a fixed-price B2B service, such as bookkeeping or IT support for growing firms, with one goal: fill the calendar with buyers who already know what you sell.
01Blog and search
90-day clock
Starts in week 1
Buyers search for the problem before they look for a provider, and an article that answers it is found for months.
First week: List the questions buyers type before they find you, and approve the first two articles.
02Directories
30-day clock
Starts in week 1
Buyers of fixed-price services compare providers in directories, and a listing is free and stays up.
First week: Approve the listing drafts and submit them where your buyers compare.
With a clear price and scope, a post that already worked, shown to more of the right people, can be bought from at once.
First week: Pick the post that beat your median and approve the ad and its ceiling. Nothing is spent before that.
An example, from the starting shape the plan uses for this kind of business. Your plan is written from your own site and answers, and you approve every channel and its rules before it starts.
By answering the questions buyers search before they know who to hire, and by being listed where they compare providers. Both keep working for months once they are up. It drafts both in your voice, and you publish what you approve.
Should a service business run ads?
Only once a post or article has proved that people want it. The plan starts with what costs nothing, and proposes a paid test later, using something that already worked, with a ceiling you approve before anything is spent.
What if one channel does not work?
Every channel runs on a clock with the bar to keep, change or stop it agreed before it starts. When the clock runs out, the numbers decide, and the time goes to what worked.
Where it stops
What it does not do
It does not publish to your website; articles are drafted for you to post.
It does not submit directory listings for you; it drafts them and counts what is accepted.
Nothing is spent on ads without a ceiling you approve.
More questions
It is built for selling to businesses. A service bought by companies in one city works, as long as the buyers search and compare online.
Nobody can promise that. Each article answers one question buyers ask, in your voice, and the plan measures what each one brings before writing more of the same.
Yes. Describe each one; the plan writes for the buyers of each, and you can run a very different service as a venture of its own.