A GTM agency, or AI agents you approve
An agency brings people who have run campaigns before. The agents bring a plan with fixed success bars and a report that shows every result, including the misses.
The short version
A go-to-market agency is the better pick when you want experienced people in the room and have the budget for a monthly fee. InstinctGTM's AI agents write a plan whose channels each carry a success bar and a stop bar fixed before the test starts, and a weekly report that shows every result, failures first. You approve every message, so nothing goes out in your name that you have not read.
Read against the product on 2026-10-13
Side by side
| A GTM agency | InstinctGTM | |
|---|---|---|
| Time to start | After a proposal and a contract are agreed. | A plan the same day you paste your website. Channels start once you approve them. |
| What you get in week one | What the contract sets out for the first week. | A written plan, drafts for the channels you approved, and the first sends and posts you sign off. |
| Who decides | The agency runs the work inside the scope you agreed. | You. The agents propose; you approve the plan, its rules, every message and every increase in spend. |
| How results are measured | By the reports the agency agrees to send, against the goals in your contract. | Each channel has a success bar and a stop bar, fixed before the test starts. Every sentence in the weekly report traces to the rows behind it. |
| When something does not work | You raise it with your account manager, and the plan changes inside the scope. | The test ends at its bar and the channel is stopped or changed. The report puts it first. |
| What you control | The brief, the budget and the contract. | Every message, every post, every channel and the spending ceiling. Messages go from your own mailbox, never ours. |
| Cost model | A monthly fee for an agreed scope, quoted by each agency. | A monthly plan from $99, published on the pricing page. Ad spend, if you run ads, is billed by the platform. |
Choose an agency if
- You want experienced people in the room, on calls with you, and you have the budget for it.
- You need creative work at a scale or polish one founder cannot review every week.
- You would rather hand over the whole function than approve each piece of it.
Choose the agents if
- You want to see every result, including the channels that failed, in one weekly report.
- You want each test judged against a bar set before it started, not after.
- You want to approve what goes out under your name, from your own accounts.
What would this cost you
Use the monthly fee from a real quote. Nothing is filled in for you.
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How the plan works
Paste your website
InstinctGTM reads what you sell and who it is for, and writes a go-to-market plan: the channels worth testing first, what each test measures, and the bar it has to clear.
Approve the channels you want run
Each channel runs as a dated test with a success bar and a stop bar, fixed before the first result comes in. The AI agents draft the work; you approve every message and every post.
Read one report a week
What went out, what came back and what failed, failures first. Every sentence links to the rows it came from. A channel that misses its bar gets stopped or changed, and the report says which.
Questions people ask
It can be, when you have budget for a monthly fee and want experienced people running the work. Ask how they will measure each channel before it starts, and what happens when one misses. If the answers are vague, the reports will be too.
InstinctGTM sells a plan whose channels run as dated tests with fixed bars, and a report that shows every result. You approve every message and post, and they go out from your own accounts. An agency sells people and their time inside a scope you agree.
Yes. You can keep an agency for creative or paid work and run the agents on the channels the agency does not cover. The weekly report shows each channel on its own numbers, so the two never blur.
You do. Messages send from your own mailbox and posts publish from your own accounts. InstinctGTM never sells contact data, and you can export or delete what it holds.
A GTM agency, or AI agents you approve
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