For founders doing their own distribution
Be everywhere your buyers are, and know exactly who to reach and when.
Define your venture once. It writes for every channel in your voice, watches companies for the changes that mean someone now owns the problem you solve, and tells you who to contact and why this week. Then it goes and does it, as much of it as you let it.
Collection running now, before you sign upWhat you get in the first five minutes
Names invented
Paste a URL and the system reads your site, writes down what you sell and who it is for, and gets to work. You correct anything it got wrong. Then it hands you three posts in your own voice and the accounts in your market where something moved, each with the dated evidence behind it.
Three posts, ready to publish
LinkedIn
X
Newsletter
Accounts where something changed
Loambase
Pricing page May 23 · Careers Jun 27 · Site tech Jul 20
Bytewharf
Docs Jul 11 · Careers Jun 30 · Pricing Aug 1
A sample, not a screenshot of your account. The company names are invented and the structure is exactly what the free version hands you.
What you are getting
Six things, running at once.
Content everywhere
Accounts that moved
The right person
One timeline
It learns
You approve
How it starts
Three steps, and the third one is waiting.
01
Paste your URL
It reads your site and writes down what you sell, who buys it, and what changes when they do.
02
Correct what it got wrong
Three questions it cannot safely infer: who to never contact, what to never claim, and what a good customer looks like.
03
It starts running
Posts in your voice within minutes, accounts by the end of the week, and you decide how much of the sending it handles.
Inside, on a Tuesday morning
One screen, one action, everything needed to take it.
You open it once a day. It shows the single most useful thing to do right now, what it did since yesterday, and what it learned. Everything else is one deliberate click away.
instinctgtm.com/today
Today
building
The one thing
Building is the part you have solved.
- X
- Newsletter
- Blog
- Short video
- Communities
- Accounts
- Events
- Directories
- Ads
- Podcasts
- Webinars
- Partnerships
- Lead magnets
You can ship. What you cannot do is post twice a week, follow up on everything, stay visible in the communities where your buyers ask questions, and still watch four hundred accounts for the week one of them starts caring. Every channel is a job. There are fifteen of them and one of you.
So channels go quiet. The quiet ones do not wait for you, and the ground you lose in a month of silence takes a quarter to win back.
85% of B2B purchases go to a vendor the buyer already had in mind on day one.
Which means the work that decides the deal happened before the deal existed.
Everywhere at once
One idea, rewritten for every surface.
Running fifteen channels used to need a team, because someone had to write fifteen times. Now it needs your context and some compute. You give the system one insight and it renders that insight for each surface: a LinkedIn post, an X thread, a short-video script, a newsletter item, a section of a blog post. The system writes each one for where it lands, so none of them is the same text pasted five times.
One idea
One change at a company means nothing. Three changes in the same quarter that only make sense together is a decision someone already made.
- X
- Newsletter
- Blog
- Short video
waiting
Idea
Three changes at one company in a quarter is a decision, not a coincidence.
Drafting for LinkedIn
One change at a company means nothing. Three changes in the same quarter that only make sense together is a decision someone already made.
Checked
Within length. No banned words. No engagement bait. Voice match 0.81.
Nothing reaches you that failed the voice check.
The system learns your voice from your own writing, and rewrites anything that misses it before you see it. Anything over a platform limit, carrying a claim you told us never to make, or reading like a template gets thrown out and written again. Slop published under your name is worse than an empty week, so you are not the last filter.
It publishes on the cadence you set, so the quiet weeks stop happening.
Where a platform permits posting through its API, it schedules and posts on your cadence once you have approved the queue, and it keeps going the week you get busy. Where a platform does not permit it, you get copy-ready output and a button to mark it published. It will not drive your browser session to post for you.
The right moment
Presence gets you seen. This gets you the conversation.
The system watches companies for change: who they are hiring, what moved on the pricing page, which tools appeared on the site, what they raised, what they shipped. One change on its own means nothing. Several changes at one company inside a few weeks is a decision someone has already made, and a decision has an owner. That is the moment to write.
99% of B2B purchases start with a specific change inside the buying organisation.
Average B2B cold email reply rate is 3.43%. Emails that reference a specific trigger event reach 18%.
It sends, then it keeps going.
Once you approve, it sends from your own mailbox at a paced rate, watches for the reply, and follows up on its own schedule. It stops the moment someone answers. Founders rarely fail at the first message; they fail at the fifth, which is the one nobody has the energy to send.
Every conclusion shows the dates behind it.
Each account arrives with the changes that produced it: the source, the date, and the fragment we read. You can check any of it in a minute. When the signal is thin the system says the confidence is low and tells you what is missing, because a made-up reason to write is worse than no reason.
0 of 0 kept
Sales-led → product-led
The demo gate came off the pricing page on 17 April. A lifecycle marketer was hired on 11 May. Segment appeared on the site on 23 May. Someone now owns whether strangers succeed, and nobody owns the onboarding.
window open · confidence 0.78 · opened 14 days ago · est. closes in ~30 days
The timeline for one company. We mark the changes that carried the read; the rest stay quiet. Names invented.
Every conversation in one place
The second message is the one that wins. It is also the one you stop sending.
When someone enters the system it starts reading: what they have written publicly, what they said on a podcast, what changed at their company, what role they moved into. All of it lands on their record with the source and the date. So when the follow-up is due, the angle is already there and so is the draft.
It keeps the relationship moving without being asked.
It knows who has gone quiet, what changed at their company since your last touch, and which conversation is due today. The next message is written and waiting rather than sitting on your list, and the pipeline answers one question each morning: who needs a touch, and what should it say.
A role change is one of the changes worth watching, because someone new in a seat rebuilds their stack in their first quarter.
Dana Whitfield
Head of Growth · Loambase · names invented
Jun 12 · LinkedIn · sent
Connection request, no note
Jun 19 · Their newsletter
Wrote about rebuilding their onboarding from scratch
Jun 21 · LinkedIn · sent
Message referencing the onboarding piece
Jul 02 · Careers page
Company posted an Onboarding Lead role
Jul 04 · Email · sent
The role, and what usually breaks first
Jul 05 · Email · received
Replied: worth a call in two weeks
Due today · next action
Follow up on the call they offered
What the extension does
It watches over your shoulder. It never takes the wheel.
The browser extension shows you what the system knows about whoever is on your screen, and logs what you did after you did it. It does not connect, message, view profiles, or click anything for you, and it never asks for your LinkedIn password.
Tools that automate your logged-in session hand you the account risk and keep the upside. Your account, your reputation, their feature. We decided not to build that, and the code contains no automation of it to switch on later.
What it does
What it never does
It wakes up
Useful on the first day. Better every week after.
It arrives asking permission for everything and earns more rope as it proves itself, one channel at a time. You decide how far it goes and you can pull it back to asking at any point. Nothing to configure, no tour, no checklist of chores.
Minutes
Awake
Days
Watching
Week one
Reaching
Week three
Learning
Month two
Allocating
While you were asleep
A morning of work, already done by the time you open it.
This is a real Tuesday on the Founder plan, with sending on and the content queue approved the week before.
- 06:10Posted to LinkedIn and X on your cadence.
- 07:45Sent four messages from your mailbox, paced and inside your caps.
- 08:02Triaged two replies. One is a meeting request, one is a wrong person.
- 08:03Routed the wrong person to the colleague they named.
- 08:20Drafted a follow-up for someone who went quiet nine days ago.
- 08:31Flagged two accounts where something moved overnight.
You open it and there is one thing to decide, not a morning to catch up on.
It gets smarter
Most tools recommend the same way in month six as in week one.
Every post and every message here belongs to a claim you are testing. The system records every outcome, including the silence, because wins alone teach you nothing. Results are kept separate per channel, since a hundred sends tells you nothing about whether your posts are working.
By the third week you get a sentence you can act on: this channel produced six conversations at no cost, that one produced one from ninety sends, and here is what changed as a result.
Week six, one venture
6 conversations · 24 actions · no cost
more3 conversations · 4 actions · no cost
more1 conversation · 90 actions · $140 each
less2 conversations · 11 actions · no cost
held
Why the AI outbound tools burned people
They had one lever, and it was volume.
They sent more, learned nothing from the results, and spent a domain reputation that took years to build. There was no approval step, no ceiling, and no read on whether the last hundred messages worked.
Between 50% and 70% of teams that deployed an AI SDR churned inside three months. About 2% were still running at twelve.
What we do instead
- You approve every message. There is no setting that removes that.
- We cap and pace volume from your own mailbox, and the caps do not lift because things are going well.
- Sending pauses itself at a 1% bounce rate or a single spam complaint, and tells you what happened.
- Every outcome, including the silence, changes what gets recommended next week.
Reply rate
Same buyers. Different reason to write.
31 replies from 900 sends
3.43%
22 replies from 120 sends
18%
Before you start
What it cannot do
It cannot tell you a company is buying
A thin market stays thin
The first week is mostly guessing
What founders say
Nothing here until it is real.
[NEEDS REAL PROOF] Two or three named founders, the channel that worked, and what it produced. Nothing goes here until it is real and they have agreed to it.
Four fair questions
I already post, and I already have tools for the rest.
Each of those does one lane. None of them connects what you posted to who replied to which account moved, so nothing tells you where next month should go. That connection is the product.
AI content sounds like AI.
It does, which is why nothing here publishes in a voice the system has not learned from your own writing. It rewrites anything that misses your voice before you see it, and if you never give it samples it stays neutral and says so rather than faking you.
Will this get my accounts banned?
It takes no automated action on any platform and never asks for your platform passwords. Email leaves from your own mailbox at a capped rate, and sending stops on its own before the damage that gets a domain blocked.
How much control do I actually have?
All of it, and you give it away one piece at a time. Everything needs your approval to begin with. You raise the autonomy on a channel when that channel has earned it, and you can drop it back to asking whenever you like. The hard limits stay on regardless of how well things are going, and one control stops everything scheduled.
Is running fifteen channels not just noise?
Content channels cost nothing to run and compound while you sleep, so more of them is free. We cap outbound on purpose, because that one is not free. After a few weeks the system tells you which lanes are producing and moves the effort there.
Who this is for
Built for you if
- You build and sell your own thing, and distribution is the part that slips
- You know your market. The problem is being present in it every week
- You would rather hand work over and check it than produce all of it yourself
- You are running more than one venture and none of them gets your full attention
Not for you if
- You want something that posts and sends with nobody watching
- You want a tool that automates your logged-in social accounts
- You have a team already covering every channel
- You need results this week rather than a system that compounds
What it costs against what it replaces
A junior marketer is several thousand a month. An agency retainer is more. A channel that stays quiet costs you the deals that went to whoever was there instead. Start on the free tier, which writes but does not send, and move up when you want the sending and the watching.
See the plansCustomer advisory board
A closed beta, and an argument about what gets built.
The product runs today and is still being built. If you are doing your own distribution, you can have it before it opens publicly, on the condition that you tell us when it is wrong.
Join the customer advisory boardPaste a URL. See what it writes.
Three posts in your voice and the accounts in your market where something moved, in about five minutes. Yours whether or not you ever pay us, and it will send them for you when you are ready.
Start free