How do you decide which accounts to reach out to?

By whether something specific and recent happened that you can reference by date, not by a score or company size. An account with a dated change from last week is a better conversation than a larger one whose most recent observable activity is two months old.

What makes outreach feel personalised rather than templated?

One test: remove the company name and read it again. If the message still makes sense, it was never about that company and the recipient can tell. A specific dated fact is what survives that test; an inserted company name is not.

What if no account is worth contacting this week?

The skill says so. A week with nothing dated worth referencing is a real outcome, and the right response is to publish rather than to send something weak to fill the week.

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Which accounts should I reach out to this week?

The accounts worth contacting in a given week are the ones where something specific and recent happened, not the ones with the highest score. This skill ranks watched accounts by whether there is dated evidence, reads what that evidence actually supports, finds the person closest to the change, and drafts a message grounded in it. Every draft is tested by removing the company name: if it still reads fine, it is generic and goes back. Nothing sends without your approval, per message.

Download the skillfree · no email · 6 min to run

What it does

Two or three accounts, ranked by dated evidence rather than size.
A follow-up draft per account already in conversation, with the evidence shown above it.
An honest "nobody this week" when that is the truth.

What it will not do

It never invents a trigger. If the evidence does not carry a reason, there is no reason.
It states how old every piece of evidence is, because a five-week-old change is not a trigger.
Approving an outreach draft sends it. That is the same as the button in the app, and the skill says so before it ever calls that tool.
There is no first-touch drafting tool over MCP. For somebody never contacted before, it says so rather than using a tool that does something adjacent.

Installing it

1
Unzip it into your skills folder
.claude/skills/who-changed-this-week/
2
Connect InstinctGTM, which is what it reads
claude mcp add --transport http instinctgtm https://instinctgtm.com/api/mcp
If you skip this, the skill will notice and walk you through it rather than inventing the output.
3
Say the thing
“who should I reach out to”“which accounts moved”“who is worth a message this week”

Questions this answers

How do you decide which accounts to reach out to?: By whether something specific and recent happened that you can reference by date, not by a score or company size. An account with a dated change from last week is a better conversation than a larger one whose most recent observable activity is two months old.
What makes outreach feel personalised rather than templated?: One test: remove the company name and read it again. If the message still makes sense, it was never about that company and the recipient can tell. A specific dated fact is what survives that test; an inserted company name is not.
What if no account is worth contacting this week?: The skill says so. A week with nothing dated worth referencing is a real outcome, and the right response is to publish rather than to send something weak to fill the week.