How do you tell which social channel is working?

Compare what came back against how much you actually published there, over how long. A channel with forty posts and a channel with two are not comparable, and treating them as though they are is the most common way somebody kills the channel that would have worked.

How many posts before you can judge a channel?

Enough that one good or bad post does not move the answer, which is usually more than people expect and always more than four. The useful output early on is the sample size itself rather than a rate calculated from it.

Why not just look at engagement rate?

Because an engagement rate divided by followers measures whether your audience is awake, and divided by views measures whether the post earned the attention it got. They move in opposite directions on a post that travels, and neither tells you whether the channel produced anything you wanted.

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Which social channel is actually working for my business?

Most answers to which channel is working are wrong because they compare channels that were never given the same chance: a channel with two posts and no response has not failed, it has not been tested. This skill reads what you published per channel alongside what came back, sorts channels into enough-to-judge, not-enough-yet and nothing-published, and recommends where the next ten posts go. It never reports a rate without its sample, and it never estimates reach, because no platform publishes it.

Download the skillfree · no email · 4 min to run

What it does

Each channel in one of three groups, with what it would take to move up one.
A recommendation specific enough to act on today.
What result would change the recommendation, and when there will be enough data to tell.

What it will not do

It will not turn a small sample into a percentage.
It will not estimate reach, because no platform publishes reach for an organic post.
It will not recommend abandoning a channel that was never tested.

Installing it

1
Unzip it into your skills folder
.claude/skills/which-channel-is-working/
2
Connect InstinctGTM, which is what it reads
claude mcp add --transport http instinctgtm https://instinctgtm.com/api/mcp
If you skip this, the skill will notice and walk you through it rather than inventing the output.
3
Say the thing
“which channel is working”“where should I post next”“is LinkedIn working for me”

Questions this answers

How do you tell which social channel is working?: Compare what came back against how much you actually published there, over how long. A channel with forty posts and a channel with two are not comparable, and treating them as though they are is the most common way somebody kills the channel that would have worked.
How many posts before you can judge a channel?: Enough that one good or bad post does not move the answer, which is usually more than people expect and always more than four. The useful output early on is the sample size itself rather than a rate calculated from it.
Why not just look at engagement rate?: Because an engagement rate divided by followers measures whether your audience is awake, and divided by views measures whether the post earned the attention it got. They move in opposite directions on a post that travels, and neither tells you whether the channel produced anything you wanted.