How do I publish consistently on every channel without a marketing team?

Publishing consistently alone fails for one of two reasons: the cadence was designed on a good week, or the drafts pile up behind an approval nobody has time for. This kit fixes both. It builds a week small enough to hold when everything else goes wrong, turns one thing you know into native posts per channel rather than one post pasted everywhere, and gives you a way through the approval queue that does not require an hour. It is deliberately smaller than you think you need.

The sequence

1. 01

   Find what you actually know

   ~3 days
   • List ten things your buyers get wrong. Not topics: claims, with something behind each.
   • Against each, write the evidence. A number from your own business, a thing that happened on a date, a decision you regret.
   • Cross out every one where the evidence is "I think". Those are the posts that read as generic.
   • You now have a month of material and you did not need an idea generator.

   The trap
   Writing topics instead of claims. "Pricing" produces filler. "Charging monthly cost us the customers we most wanted" produces a post somebody answers.
2. 02

   Write one claim for every channel

   ~4 days
   • Take the strongest claim and draft it natively per channel.
   • Check each draft still contains the specific fact. A draft that lost the number lost the reason to read it.
   • Check the length against the channel’s real limit, not a rough idea of it.
   • Remove your company name and read it again. If it still works for anybody, it is not yours yet.

   The trap
   Pasting the same words everywhere. The long version truncates on the short channel and the short version reads as insubstantial on the long one, so cross-posting underperforms on every channel at once.

   skill: one-idea-every-channel
3. 03

   Stop the queue from becoming the bottleneck

   ~7 days
   • Approve in one sitting, grouped by kind rather than in the order they arrived.
   • Anything skipped twice is feedback about the drafting, not a backlog item.
   • Never batch-approve, including on a long queue and a tired evening.
   • Measure the age of the oldest item. That number is the real health of the engine.

   The trap
   Letting the queue grow past a sitting. Everything in it has been written and none of it has reached anybody, which is the most expensive state the whole system can be in.

   skill: clear-my-approvals
4. 04

   Find out which channel deserves the next ten posts

   ~14 days
   • Put the number of posts next to every result before reading any of them.
   • Sort channels into enough-to-judge, not-enough-yet, and nothing-published.
   • Move posts toward what worked, and give the untested channel a fair test rather than an opinion.
   • Write down what result would change your mind, so the decision is falsifiable.

   The trap
   Dropping a channel with four posts behind it. That is not a failed channel, it is an untested one, and it is the most common way somebody kills the thing that would have worked.

   skill: which-channel-is-workingtemplates/channel-review.md

Questions this answers

How do you publish consistently as a solo founder?

Build the week around your worst week rather than your best one, and write from things only you know rather than from a content calendar. Most consistency failures are a cadence problem rather than an ideas problem, and the second most common cause is drafts stuck behind an approval step nobody has time for.

How do you post on multiple platforms without cross-posting?

Keep the claim and the evidence, change the shape per channel. The same words everywhere underperform on every channel, because each has a different length, a different opening convention and a different reason people are there.

What do you post about when you run out of ideas?

Things your buyers get wrong, with the evidence you already have: a number from your own business, something that happened on a date, a decision you regret. Ten of those is a month of material and none of it needs generating.