Artisan vs InstinctGTM

Radwan AltafPublished 2026-10-13

The short answer

Choose Artisan if you run a sales team and want an outbound agent, Ava, that finds people in a 250M+ contact database, runs email and social sequences in your reps’ names and books meetings on their calendars. Choose this if you are one founder who wants to be seen before you write and to approve every message. Artisan scopes its price in a sales call and publishes no figure, as read on 13 October 2026. This is free to start, then $99 a month on Starter.

Free GTM plan

Get this applied to your business

Paste your website. You get channels to run, each with a clock and the rule that ends it.

A real GTM plan for your business in about 90 seconds. No account, no card, no call.

The one difference that matters

Artisan’s default is autonomy with a switch. Its own FAQ says Ava is autonomous by default and adjustable by design, with an approval mode you can turn on. This has no switch to turn off: every message waits for your approval, because the founder’s name is on it. Artisan also brings the list, from its own contact database. This brings no list; it watches companies you chose and writes when one of them changes.

Side by side

Only the topics Artisan’s own pages speak to, each read off the claims below. The rows Artisan wins are marked and stay in.

Who approves
Artisan
Autonomous by default, with an approval mode you can switch on.
InstinctGTM
Every message waits for your approval. There is no switch.
Contact data
Artisan
250M+ verified B2B contacts on every plan.
Favours them
InstinctGTM
No contact database. You choose the companies.
Sending
Artisan
In your reps’ names, from your own sending domains.
InstinctGTM
From a Gmail or Microsoft 365 mailbox you already own, with a daily cap that rises slowly.
Calls
Artisan
A dialer for reps, an add-on per seat.
Favours them
InstinctGTM
None.
Price
Artisan
Not published. Each plan is scoped in a sales call.
InstinctGTM
Free, then $99 a month on Starter

Topic	Artisan	InstinctGTM
Who approves	Autonomous by default, with an approval mode you can switch on.	Every message waits for your approval. There is no switch.
Contact data	250M+ verified B2B contacts on every plan.Favours them	No contact database. You choose the companies.
Sending	In your reps’ names, from your own sending domains.	From a Gmail or Microsoft 365 mailbox you already own, with a daily cap that rises slowly.
Calls	A dialer for reps, an add-on per seat.Favours them	None.
Price	Not published. Each plan is scoped in a sales call.	Free, then $99 a month on Starter

Where Artisan is better

Contact data, reply handling and a team behind the rollout. Every Artisan plan includes 250M+ verified B2B contacts, Salesforce and HubSpot sync and CSM support, Ava handles replies and books meetings, and a dialer for reps is an add-on per seat. This has no contact database and no dialer, and it drafts your replies rather than handling them.

Who should choose Artisan

A sales team with reps who need meetings booked, a CRM to keep in sync and room for a scoped plan. Artisan sends in each rep’s name from the team’s own domains, which is the right shape for several sellers sharing one motion.

What each one actually costs

Artisan publishes no price. Its plans are scoped on your volume, mailboxes and dialer seats, with Team sized at about 2,500 people contacted a month and Scale at about 6,000, as read on 13 October 2026, and the dialer is an add-on per seat. This is free to start, then $99 a month on Starter.

Questions people ask

What does Artisan cost?

Artisan publishes no price. Its pricing page scopes each plan to volume, mailboxes and dialer seats in a call, with Team sized at about 2,500 people contacted a month and Scale at about 6,000, as read on 13 October 2026. This is free to start, then $99 a month on Starter.

Can Artisan wait for approval before it sends?

Yes, if you turn it on. Its FAQ, read on 13 October 2026, says you can approve before sending, lock tone and calls to action, set banned phrases and coach Ava’s writing, and that Ava is autonomous by default. Here approval is not a setting: every message waits for you.

Is Artisan right for a solo founder?

Its pricing page is written for teams, with plans named Team and Scale and CSM support on each, though its homepage offers a startup path too. A founder working alone gets the database and the agent, and much of the rollout support assumes reps.

Can I use Artisan and this together?

Yes. A team can run Artisan for its reps’ outbound and use this for the founder’s own posts and the few companies the founder follows personally. Keep one record of who is being contacted so the two never write to the same person in the same week.

Every claim on this page, and where to check it

Each claim below links to the competitor's own page and carries the date we last read it. Read on 2026-10-13. If something here is wrong or has changed, tell us and we will correct it.

Artisan publishes no price. Each plan is scoped to your volume, mailboxes and dialer seats in a sales call.
“Pricing scoped on your plan”
artisan.coChecked 2026-10-13
Every Artisan plan includes 250M+ verified B2B contacts, Salesforce and HubSpot sync, and CSM support.
“250M+ verified B2B contacts”
artisan.coChecked 2026-10-13Favours them
Ava is autonomous by default, with an approval mode, tone and call-to-action locks, and banned phrases you can set.
“Autonomous by default, adjustable by design.”
artisan.coChecked 2026-10-13Favours them
Ava sends in your reps’ names from your own sending domains, and handles the replies.
“Ava sends in your reps' names, from your own sending domains”
artisan.coChecked 2026-10-13
Artisan’s sequences run across email and social, and queue call steps in a dialer for reps.
“Ava sends personalized multi-channel outreach across email and social.”
artisan.coChecked 2026-10-13Favours them
The dialer for reps is an add-on, priced per seat.
“AI dialer add-on, per seat”
artisan.coChecked 2026-10-13

How to choose between all of these Artisan alternatives