Replacing infrastructure

Additions are noisy. Removals are honest.

When a publicly detectable script or tag disappears from a company's site, someone chose to stop paying for it. That is a decision with a champion and a budget line behind it.

The window opens the moment the old thing leaves and closes when the replacement is bedded in, usually six to ten weeks.

The useful move is not "i saw you dropped x". That reads like surveillance and it is a weak opener. The useful move is to write about the problem the removal creates, dated to the removal, and let them connect it.

Confidence on tag-detection events is low. We score it that way. A removal on its own rarely justifies an email; a removal plus a related hire usually does.